NH NongHyup Financial Group Helps Farmers in Gangwon During Harvest Season

Growth Strategy Division Employees and Others Put the "Nongshim Cheonsim" Spirit into Practice on the Ground
Pledge to Continue Developing "Shared-Growth Models" That Reflect NongHyup Financial Group's Distinctive Strengths

NH NongHyup Financial Group said on October 13 that it had visited a pepper farm in Hoengseong County, Gangwon Province, on October 12 to help with farm work. The effort was organized to put into practice on the ground the purpose of the Nongshim Cheonsim movement, which holds that “the hearts of farmers reflect the will of heaven,” and to share the value of agriculture and rural communities.

Im Dogon, head of the Growth Strategy Division at NH Nonghyup Financial Group (center), helps harvest crops at a pepper farm in Hoengseong County, Gangwon Province, on the 12th, alongside Lee Hyoseop, head of the ESG and Inclusive Finance Division at NH Nonghyup Financial Group, and Kim Yongsik, chair of Dong Hoengseong Nonghyup (left). NH Nonghyup Financial Group

Employees from the Growth Strategy Division, led by Im Dogon, vice president of NH NongHyup Financial Group, joined employees from the Hoengseong County Branch of the National Agricultural Cooperative Federation and Dong Hoengseong Nonghyup to support farms facing labor shortages during the harvest season.

The participating employees experienced firsthand the challenges farmers face during the harvest season and put the value of shared growth into practice in the rural community by pulling up pepper plants and tidying greenhouses.

Im, who took part in the volunteer work, said, “Agriculture and rural communities are the firm roots from which NongHyup Financial Group has grown, and a valuable foundation we must continue to protect together. I hope that today’s small gesture will provide some help to farmers struggling with labor shortages during the harvest season. NongHyup Financial Group will continue to put the value of shared growth into practice so that agriculture, rural communities and local communities can grow together.”

NH NongHyup Financial Group’s Growth Strategy Division plans to continue developing and pursuing shared-growth models that reflect the group’s distinctive strengths, to promote growth alongside agriculture, rural communities and local communities.

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