Expanding Fashion and Accessories Selection Through Quick Commerce
Free Delivery on Orders of KRW 20,000 or More

Customers will be able to get Shoemarker shoes delivered instantly through Baemin.


Shoemarker will join Baedal Minjok's Grocery and Shopping service starting on the 14th. Baedal Minjok

Shoemarker will join Baedal Minjok's Grocery and Shopping service starting on the 14th. Baedal Minjok

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Woowa Brothers, the operator of Baemin, announced on October 13 that Shoemarker will join Baemin Grocery and Shopping on October 14.


Thirty stores in the Seoul metropolitan area, including Shoemarker Plus Myeongdong and Plus Konkuk Star City, will join first. The company plans to gradually expand the service to 50 stores by the end of the year.


Shoemarker is a multi-brand shoe retailer that sells products from global sports brands such as Adidas, Puma and Oakley, as well as private-label collaboration products with Catch! Teenieping, at more than 100 stores nationwide.


To mark Shoemarker's launch, Baemin will offer 20% discount coupons for all products through November 30. For one month after launch, through November 13, customers who place orders of KRW 20,000 or more will not be charged a delivery fee. Baemin will also provide one free exchange within three months of launch for reasons such as a size issue or a simple change of mind.


Baemin Grocery and Shopping is expanding its product range beyond groceries into non-food items. With Shoemarker joining after sports brand FILA and women's fashion brand SIYAZU this year, the platform's brand lineup is expected to become even more diverse.


As more customers buy shoes through quick commerce, shoe sales on Baemin Grocery and Shopping rose 139% in September compared with the same month last year.



A Baemin representative said, "We aim to provide a shopping experience that allows customers to receive the products they need as soon as they order, without having to visit a store. We will continue to expand our product range, including fashion and accessories, and broaden the choices available to customers."


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