GS Retail Teams Up with aT to Expand Traditional Liquor Sales and Support Local Breweries

High-Quality Traditional Liquors on Wine25Plus
Expand Distribution Through GS25 and GS The Fresh

GS Retail said on October 13 that it had signed a business agreement with the Korea Agro-Fisheries & Food Trade Corporation (aT) to promote consumption of traditional alcoholic beverages and expand sales channels for local breweries.

Senior officials from both sides, including GS Retail O4O Division Head Jeon Jinhyeok and aT Export Foods Director Jeon Gichan, attended the signing ceremony. The two sides agreed to link GS Retail's online and offline distribution networks with aT's traditional liquor promotion programs to increase sales and promotion of high-quality traditional alcoholic beverages.

GS Retail's Jeon Jinhyeok, head of the O4O Division (left), and aT Export Foods Director Jeon Gichan (right) signed a memorandum of understanding to boost traditional liquor consumption and expand sales channels for local breweries. GS Retail

First, GS Retail will feature traditional alcoholic beverages recommended by aT and award-winning entries from the Korean Traditional Liquor Awards through its Wine25Plus liquor smart-ordering service. Customers can order products online and pick them up at a nearby GS25 or GS The Fresh store. Depending on sales performance, the companies plan to expand sales to offline stores.

In October, GS Retail will operate a dedicated section for traditional alcoholic beverages on Wine25Plus, and in November it will open a "Brewery Visits" section. The companies will also organize joint promotions at the end of the year, including traditional liquor home party packages. They will also launch a local brand development campaign introducing traditional alcoholic beverages made by local breweries using locally grown agricultural products.

"We expect this agreement to help introduce high-quality traditional alcoholic beverages and local breweries to customers, while expanding opportunities for consumers to discover and purchase traditional alcoholic beverages more conveniently," said Jeon Jinhyeok, head of GS Retail's O4O Division. "We will continue to strengthen our mutually beneficial partnerships with local breweries by leveraging GS Retail's online and offline distribution networks, and enhance our platform's competitiveness by presenting distinctive traditional alcoholic beverage products and content."

This content was produced with the assistance of AI translation services.