"Only Twice a Year"... Shinsegae Factory Store Offers Discounts of Up to 85%

October 15-18 at 23 stores nationwide
Largest-ever "Factory Day" sale
More than 200 brands, including luxury and K-fashion

Shinsegae Factory Store, the off-price store operated by Shinsegae Department Store, will hold its largest-ever Factory Day sale at 23 locations nationwide for four days, from October 15 to 18, the company said on October 13.

Factory Day is a discount event held twice a year, in the first and second halves of the year. More than 200 brands, including international luxury labels and Korean and international fashion, beauty, and lifestyle brands, will be offered at discounts of 30% to 80% off regular prices. An additional discount of up to 20% will bring the maximum discount to 85%.

Shinsegae Factory Store, Factory Day Key Visual. Shinsegae

The event features an expanded selection of international luxury goods and K-fashion products, targeting the younger customer base that has grown since the store’s rebranding in July. In the three months following the rebranding, sales to customers in their 20s and 30s nearly doubled year over year, while their share of total sales rose by more than 10 percentage points.

Featured products include Maison Kitsuné sweaters starting at around 245,000 won, Carhartt WIP jackets starting at around 160,000 won, Brownbreath logo hoodies for 47,520 won, and JanSport backpacks for 64,080 won.

There will also be customer rewards based on purchase amounts. At the Gangnam store, customers who spend at least 300,000 won will receive a reward worth 7% of their qualifying purchase amount. The Centum City, Goyang, and Times Square stores will also offer benefits based on purchase amounts.

“To offer a new shopping experience, we have prepared this Factory Day event with our largest-ever inventory, combining Shinsegae Factory Store’s distinctive price competitiveness with additional discounts,” said Park Sang-eon, executive director in charge of New Retail at Shinsegae Department Store. “Alongside this event, Shinsegae Factory Store plans to build on the increase in visitors and sales growth since its recent rebranding and grow into a landmark in Korea’s off-price market.”

This content was produced with the assistance of AI translation services.