GS Caltex Wins Two Awards at London International Awards; Campaign Promoting Low-Carbon Technology Praised

'Kkusseu' Campaign Promoting CCUS Wins Silver and Bronze
Explains the Technology Through an Interactive Educational Tool Featuring 'Farts'
Wins Another Award at International Ad Festival After New York and Busan

GS Caltex said on the 13th that its “CCU-S (Kkusseu)” campaign, launched to promote its new low-carbon businesses, won two awards at the 2026 London International Awards.

Award-winning creative image for GS Caltex at the London International Awards. GS Caltex

GS Caltex won Silver in the “Creative Public Relations” category and Bronze in the “Creative Strategy” category. The London International Awards, established in 1986, is an international advertising festival that evaluates entries in various fields, including advertising, public relations, strategy, and design.

The award-winning “Kkusseu” campaign was designed to explain carbon capture, utilization, and storage (CCUS) technology to the public in an accessible way. In particular, it turned the process of capturing gas and using it to grow plants into a game through the “CCUS KIT,” an interactive educational tool that compares carbon gas to “farts,” a subject familiar to children.

GS Caltex ran the campaign in collaboration with advertising agency Ideot. It produced content explaining the principles of CCUS with science creator Orbit, and this year also provided carbon-reduction education to about 500 students at seven elementary schools in the Yeosu area.

Before this award, the Kkusseu campaign was shortlisted in four categories at the New York Festivals in June and won a Crystal Award in the Strategy category at the Busan International Marketing Advertising Festival in August.

GS Caltex is pursuing new low-carbon businesses, including CCUS, carbon-free steam, biofuels, and waste-plastic recycling.

A GS Caltex representative said, “This award recognizes our ability to communicate complex and specialized low-carbon technologies in a way that the public can understand and relate to.” The representative added, “We will continue communicating so that customers and society can easily understand the value of our businesses and technologies.”

This content was produced with the assistance of AI translation services.