An Urban Running Festival

Kakao said on October 13 that it held the Kakao Friends Run, a running festival where participants ran alongside Kakao Friends characters, at Tancheon Sports Complex in Seongnam, Gyeonggi Province, on October 10, and received an enthusiastic response from participants.

Kakao Friends Run held on the 10th at Tancheon Sports Complex in Seongnam, Gyeonggi Province. Kakao.

Kakao Friends Run held on the 10th at Tancheon Sports Complex in Seongnam, Gyeonggi Province. Kakao.

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Rather than a race to compete for the best times, the event took the form of a "fun run" festival where participants ran alongside Kakao Friends characters. Starting in the morning, more than 10,000 runners at the venue set off on either the 10K or 5K course.


Kakao CEO Shina Chung also ran the course alongside other participants.


Kakao Friends characters helped build the festive atmosphere throughout the event. Participants took commemorative photos in front of large statues of Ryan and Chun-sik at the entrance to the venue.


Kakao set up Kakao Friends IP booths and on-site sponsor event booths at the venue. Finishers received Kakao Friends Run medals engraved with Ryan and Chun-sik.


Kakao Friends character cheering signs were placed along the race route. Near the finish line, Kakao Friends mascots, including Ryan and Chun-sik, cheered on participants approaching the finish.


After the race, prize events and an after-concert were held. Singers John Park and RESCENE took the stage for live performances.



A Kakao representative said, "We will continue to present a variety of events that offer opportunities to share healthy and enjoyable experiences in everyday life with Kakao Friends."


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