Musinsa Beauty Exclusively Pre-Launches Laneige x Matin Kim Collaboration Lip Tint
“Mono Tune,” which changes color based on lip pH, available exclusively through October 18
Online showcase combining fashion and beauty runs through October 26
Musinsa Beauty announced on October 12 the exclusive pre-launch of “Mono Tune,” a new shade of the “Juice Pop Box Lip Tint,” created in collaboration between Amorepacific beauty brand Laneige and Korean designer brand Matin Kim.
Mono Tune reacts to the pH of the lips, producing a different color on each person. It features an applicator that spreads the product evenly, and its moisturizing effect lasts for more than 12 hours. The tint will be sold exclusively on Musinsa through October 18, and customers who purchase it will receive a “Matin Kim Chain Lip Holder.”
Collaboration products from Amorepacific beauty brand Laneige and Korean designer brand Matin Kim. Musinsa Beauty
View original imageMusinsa Beauty is also holding an online showcase through October 26, featuring three collaboration gift sets from Laneige and Matin Kim. The showcase presents styling ideas that pair beauty products with Matin Kim merchandise through a fashion editorial produced in-house.
Musinsa is stepping up its strategy to bring existing fashion customers into the beauty category. From January through August this year, about 83% of first-time Musinsa Beauty customers had previously purchased fashion products on the platform. A collaboration between Sulwhasoo and designer brand Lejeu, launched in May, sold out within 30 minutes of its early release. Sulwhasoo’s transaction volume on the platform also rose about 261% year over year that month.
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A Musinsa representative said, “Brands are showing growing interest in collaborations that combine fashion and beauty to broaden their points of contact with customers in their 20s and 30s and strengthen their brand competitiveness.” The representative added, “Drawing on our deep understanding of fashion brands and our content production capabilities, Musinsa will continue to introduce collaborations that offer fresh ways to showcase the appeal of beauty brands.”
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