Hyungji I&C Targets 21 Billion Won in Q4 Sales, Aiming to Improve Performance on Online and Offline Growth

Hyungji I&C is aiming to improve its fourth-quarter performance by expanding sales of key fall/winter products and strengthening its competitiveness across online and offline sales channels. The company set a fourth-quarter sales target of 21 billion won and plans to focus on differentiated product strategies for each brand and improving sales efficiency.

Hyungji I&C said it had set a fourth-quarter sales target of 21 billion won, approximately 33% higher than in the same period last year. With offline sales showing signs of recovery and its online business continuing to grow, the company plans to expand sales of key fall/winter (FW) products to drive improved performance.

By brand, the company is focusing on strengthening competitiveness through product differentiation. YEZAC, a men's total innerwear brand, is broadening its product range beyond its traditional focus on shirts to include knitwear, sweaters, and cardigans. In particular, the "OK (Ok) STYLE" collection, developed in collaboration with brand ambassador Kim Chang-ok, has been well received for combining comfort and sophistication. The company plans to build on this response to expand its product range, increase average spending per customer, and boost related purchases.

BON, a French traditional menswear brand, is pursuing a two-track strategy that combines upgrading its suit offerings with expanding its casualwear line. In the FW season, its blouson collection, featuring a range of materials including leather, suede, and corduroy, has been selling well and driving revenue. As sales of differentiated outerwear continue to lift average spending per customer, the company is also seeking to attract new customers with a "new casual" strategy offering styles suitable for both work and everyday wear.

CARRIES NOTE, a contemporary womenswear brand, has made "Young & Luxury" its core strategy and is presenting an FW collection that emphasizes a youthful, sophisticated sensibility. Sales have been positive, with some popular new items selling out early and prompting additional orders. The company plans to sustain growth by expanding sales opportunities for products that have received a positive response from customers.

The online business is seen as another growth engine supporting improved fourth-quarter performance. Hyungji I&C is strengthening the operational capabilities of its own online store and major online platforms, led by its expanded VC organization. Alongside tailoring product assortments and targeted marketing to the customers of each channel, the company plans to use online and offline sales data to improve the efficiency of product supply and inventory management.

The goal is not simply to expand sales, but to improve sales efficiency and profitability as well. Hyungji I&C plans to make the fourth quarter a turning point for its performance by focusing on key products for each brand and improving sales efficiency across its distribution channels, thereby establishing a foundation for stable growth.

A Hyungji I&C representative said, "Offline sales have recently been recovering, sales of key FW products across our brands have been strong, and our online business has continued to grow. In the fourth quarter, we will do our utmost to meet our sales target by leveraging our differentiated product competitiveness and strengthened online and offline sales capabilities, while improving sales efficiency and profitability to deliver tangible business results."

This content was produced with the assistance of AI translation services.