SK Telecom to Jointly Launch Public-Private Cultural Tourism Project at T Factory Seongsu

“K-Treasure Trail” Project
Interactive cultural artifact experiences for young people and international tourists
First program to debut in November

SK Telecom is launching the “K-Treasure Trail” project, featuring exhibitions and interactive content inspired by cultural artifacts and encouraging visitors to explore regional museums.

T Factory Seongsu. SK Telecom.

SK Telecom said on October 12 that it is launching the public-private cultural tourism project “K-Treasure Trail” with the National Museum of Korea, under the Ministry of Culture, Sports and Tourism; the Visit Korea Committee; and the National Museum Foundation of Korea, with T Factory Seongsu, its brand experience space, as the hub.

SK Telecom plans to use the digital exhibition infrastructure at the venue to create interactive content that lets visitors see and enjoy cultural artifacts and “MU:DS,” the museum’s merchandise brand, firsthand. It also expects to help boost regional tourism by establishing a cultural tourism route linking T Factory Seongsu with the National Museum of Korea and regional museums.

The K-Treasure Trail project will debut its first collaborative program in November and expand in stages through 2027. “Visitors to T Factory Seongsu will be able to discover the appeal of our cultural artifacts in a new way and experience the joys of regional travel,” said Yoon Jaewoong, head of SK Telecom’s Product & Brand Division.

This content was produced with the assistance of AI translation services.