[Today's New Product] "The taste of this year's first-harvest rice"... Harim, 'The Misik New-Harvest Rice'

Sold out its limited run of 500,000 units last year.

Harim is bringing back The Misik New-Harvest Rice, which it first launched last year and which received positive reviews from consumers. Made with newly harvested rice, last year's special edition sold out its entire limited run of 500,000 units.

Harim said on October 12 that it will launch The Misik New-Harvest Rice, a seasonal limited-edition product made with rice harvested earlier than any other rice during the year. Advance reservations will be available from October 12 through 18 at Harim's official Naver Smart Store, Harim First Kitchen.

The Misik New-Harvest Rice is made using only domestically grown rice harvested for the first time this year and water. New-harvest rice has about 2-3% more moisture than regular rice, giving the cooked grains a distinctive chewy texture and springiness. It captures the freshness of rice just after harvest, along with its naturally nutty flavor and subtle sweetness, allowing consumers to enjoy the full flavor of rice in season.

The product also uses The Misik's distinctive rice-cooking process to further enhance the flavor and texture of the new-harvest rice. Rice is cooked using only 100% rice and water on a sterilized production line, preserving its natural flavor without preservatives. The process then slowly steams the rice with hot water rather than cold water, bringing out the chewiness and texture of every grain. This delivers not only the distinctive chewy texture of new-harvest rice but also the flavor of freshly cooked rice.

Since entering the ready-to-eat rice market in 2022, The Misik has continued to introduce products made with a variety of grains and rice flavors, and now offers a total of 16 varieties. The lineup includes white rice, premium white rice, glutinous rice, Koshihikari rice, oat rice, multigrain rice, brown rice, brown rice, glutinous brown rice, black rice, barley rice, glutinous barley rice, buckwheat rice, and five-grain rice. This year, it added oat and barley rice and oat and black rice.

This content was produced with the assistance of AI translation services.