Starbucks Jangchung Lounge R Store Selected for '50 Best Cafes and Desserts in Seoul'

Selected by Seoul Metropolitan Government... Evaluation considers beverage and dessert quality, space appeal, and more
1960s mansion complemented by Starbucks Reserve offerings
20% off Black & White Cold Brew for in-store customers from October 23 to 29

Starbucks Korea said on October 12 that its Jangchung Lounge R Store was selected for the 50 Best Cafes and Desserts in Seoul, announced by the Seoul Metropolitan Government alongside the 2026 Seoul Gourmet 100.

The Seoul Gourmet 100 is an official list of culinary destinations that the Seoul Metropolitan Government has published annually since 2020. This year, for the first time, it announced the 50 Best Cafes and Desserts in Seoul. The selections were based on a comprehensive evaluation of not only the taste of beverages and desserts, but also the appeal of the spaces, popularity, and accessibility.

Starbucks Jangchung Lounge R. Courtesy of Starbucks.

Jangchung Lounge R Store is a Starbucks Reserve exclusive special store, unveiled in September 2024 to mark the 10th anniversary of the introduction of Reserve in Korea. While preserving as much as possible the layout and character of a mansion built in the 1960s, the store brings together carefully selected furniture, lighting, and objets to create a space where the past and present blend. It captures the heritage of Starbucks' traditional coffeehouse. The store has a total of 180 seats across the basement level, the first and second floors, and an outdoor garden.

The signature menu is the Espresso Flight. It brings together three beverages made with Starbucks Reserve espresso shots and served with chocolate powder, French vanilla cream, and Jeju Palsak sherbet, offering a varied experience of the appeal of Starbucks Reserve espresso. Customers can also enjoy 15 special-store-exclusive beverages, including Reserve Drip Coffee and Reserve Cold Brew.

Recently, to further enhance the Reserve brand experience, Starbucks launched the Reserve Afternoon Coffee Set, which is available by advance reservation. The set features Reserve espresso and Americano, cake, and finger foods served on a two-tier tray. Customers who order it also receive a special gift.

To celebrate Jangchung Lounge R Store's selection for the 50 Best Cafes and Desserts in Seoul, Starbucks will offer customers visiting the store a 20% discount on Black & White Cold Brew from October 23 to 29.

"We will continue striving to offer Starbucks' distinctive coffeehouse experience, where stylish spaces and special menus come together," said Starbucks CEO Shin Dongwoo.

This content was produced with the assistance of AI translation services.