Hyundai Motor Chung Mong-Koo Foundation's '2026 ONSO Festival' Wraps Up Successfully, Drawing 10,000 Visitors
Honorary Chairman Chung Mong-Koo Spreads the "Entrepreneurial Spirit"
The Hyundai Motor Chung Mong-Koo Foundation announced on October 12 that the 2026 Onso (ONSO) Festival, held from October 7 to 10 at the OnDream Society cultural complex and in Myeong-dong, Seoul, wrapped up successfully, drawing a cumulative total of more than 10,000 participants.
The Hyundai Motor Chung Mong-Koo Foundation announced on the 12th that the 2026 Onso (ONSO) Festival, held from the 7th to the 10th at the OnDream Society cultural complex and in Myeong-dong, Seoul, wrapped up successfully, drawing a total of around 10,000 participants. The Hyundai Motor Chung Mong-Koo Foundation
View original imageThis year, the festival expanded beyond its traditional format, which centered on lectures and workshops inside OnDream Society, to venues across Myeong-dong, including the side courtyard of Myeongdong Cathedral and the front courtyard of the Catholic Center. It also expanded its program to include performances, exhibitions, and hands-on activities, enabling more young people and members of the public to enjoy the festival naturally in the heart of the city.
The festival also incorporated Myeong-dong's historical significance. The foundation focused on how Myeong-dong, home to OnDream Society, bears traces of those who, in every era, sought a better tomorrow. It organized a heritage exhibition and storytelling tour exploring historical sites and events in Myeong-dong, including the site of the home of the six Lee brothers, including Lee Hoe-young and Lee Si-young, who sold all their property and moved to Manchuria to establish Sinheung Military Academy, as well as a marker commemorating the YWCA mock wedding ceremony.
Brotherskeeper and Aidrun, companies in the CMK Impactpreneur Fellowship, and ONSO artists Kim Areum and Park Jinsun also presented hands-on programs that drew on their respective areas of expertise.
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Jung Moosung, chairman of the Hyundai Motor Chung Mong-Koo Foundation, said, "We expanded the festival to the open urban setting of Myeong-dong so that more young people could find inspiration close to their everyday lives and encourage one another. We will continue to uphold the founder's commitment to believing in the potential of future generations and supporting their growth, and work to establish OnDream Society as a leading venue in Myeong-dong where young people can begin pursuing their dreams and taking on new challenges."
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