Classys Hires Bae Jeonghui, Former Bain & Company Partner, as Vice President
Classys has hired Bae Jeonghui, a former partner at Bain & Company, as a vice president.
According to Classys on the 12th, in July the company brought its marketing division, domestic sales division and overseas sales division under its GTM (Go-to-Market) Center. Bae will lead the center and spearhead the company's global market expansion. Following CEO Yoon Junho, who led mergers and acquisitions (M&A) and portfolio strategies at Samsung Group and Samsung Electronics, and CTO Kim Taeksoo, a doctoral graduate of Samsung Advanced Institute of Technology and Stanford University, the company has now hired Bae as its CCO.
After graduating from Korea University, Bae worked as a systems engineer at LG CNS, earned an MBA from Harvard Business School, and went on to work at Monitor Group and Deloitte Consulting before becoming a partner at Bain & Company. She built experience helping clients grow their businesses and improve their operating fundamentals through new brand launches, entry into and expansion in emerging markets, and distribution channel design across markets in more than 30 countries. Most recently, she led Bain & Company's AI and digital strategy practice, spearheading the transformation of data-driven operating models at global companies.
With Bae's arrival, Classys will move quickly to accelerate its entry into and growth in key overseas markets, including the Americas, China and Europe; strengthen its business leadership in Korea; and advance its data- and AI-driven GTM operations and marketing. The company plans to accelerate its efforts to achieve its $1 billion revenue target for 2030 ahead of schedule.
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CEO Yoon said, "As a leader in the global aesthetic medical device industry, Classys offers end-to-end solutions for energy-based medical devices (EBDs) and is the only company capable of providing personalized, differentiated combination treatment experiences for each customer. Through the establishment of the GTM Center, we will accelerate business expansion and growth so that customers around the world can experience Classys's outstanding technologies and products sooner."
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