Korea SMEs and Startups Agency Holds "KOSME Win-Win Festa" with KT&G Sangsang Madang Busan

Supporting Local Consumption and Expanding Sales Channels

The Korea SMEs and Startups Agency said on October 12 that it held the "KOSME Win-Win Festa X Imagination Market" on October 10 in partnership with KT&G Sangsang Madang Busan.

The "KOSME Win-Win Festa" is a brand of events to promote consumption, run by the agency as part of its efforts to practice ESG (environmental, social and governance) management. Following last year, this year’s event also gave consumers in the region the opportunity to try and buy products from small and medium-sized enterprises in person.

A photo from the “KOSME Mutual Growth Festa X Imaginative Market,” held on the 10th. Korea SMEs and Startups Agency

This year’s event was held in collaboration with "Imagination Market," a program promoting regional cooperation that KT&G Sangsang Madang Busan has operated since 2021 to connect local small businesses with consumers. It also featured "Clover Music Station," KT&G’s cultural performance program, with appearances by singer Sunwoo Jung-a and others, allowing visitors to enjoy product shopping, hands-on experiences and performances all in one place. Sales booths for products from social enterprises were also set up in partnership with the Korea Social Enterprise Promotion Agency.

Kang Seokjin, chairman of the Korea SMEs and Startups Agency, said, "We will continue to work with a range of stakeholders, including local communities and private companies, to expand sales channels for small and medium-sized enterprises and create a virtuous cycle in which increased consumption leads to their growth."

This content was produced with the assistance of AI translation services.