Yongsan District Finalizes 9th Popularly Elected Administration Slogan: "Yongsan, an Attractive City Opening the Future"

Unveils Five Key District Goals

Yongsan District in Seoul, led by District Mayor Kim Gyeongdae, announced on October 12 that it had finalized its slogan for the ninth popularly elected administration: “Yongsan, an Attractive City Opening the Future.” The slogan expresses the district’s intention to connect urban changes, including the development of the Yongsan International Business District, with residents’ daily lives and greater vitality in the community.

A view of Yongsan District Office and its new slogan. Photo courtesy of Yongsan District Office.

The district described “Opening the Future” as an administrative direction that turns Yongsan’s potential into tangible change, and “Attractive City” as its aspiration to be a good place to live and work and a city people around the world want to visit.

The five key goals for putting the slogan into action are bold development of Yongsan, smart safety management centered on the field, a vibrant economy that delivers results, culture and tourism that draw visitors from around the world, and warm welfare and reliable education. The district plans to lay the groundwork for growth through urban development while focusing its administrative resources on field-centered safety management, economic vitality, culture and tourism, and stronger welfare and education.

The slogan’s design was also unveiled. The rising diagonal lines represent the city’s dynamism, while the open-form “ㅇ” symbolizes the potential to reach out to the world. A pink element modeled on a dragon’s head has been placed above the “ㅇ” in “Yong.” The district said pink represents the appeal that draws people and the world, while deep navy symbolizes the trust and prestige of a global city.

District Mayor Kim Gyeongdae said, “We will ensure that the various changes taking place in the city, including the development of the Yongsan International Business District, enrich residents’ lives and bring greater vitality to the community. We will build Yongsan into an attractive city that all residents can take pride in and people around the world want to visit.”

This content was produced with the assistance of AI translation services.