[Today's New Product] Yoon Nam-no Bokdamju Sells Out 200,000 Bottles... 7-Eleven Launches Tomato Makgeolli This Time

“Jeultomak,” made with tomatoes grown in Yeongwol, to launch on October 15
Unusual traditional liquor products sell 700,000 bottles in a year... targeting consumers in their 20s and 30s

Convenience store chain 7-Eleven said on October 11 that it will launch a new makgeolli product, “Jeultomak,” on October 15, made with tomatoes grown in Yeongwol, Gangwon Province.

Jeultomak is made with tomatoes grown in Yeongwol and domestically produced rice, highlighting the tomatoes’ distinctive red color and refreshing taste. Its alcohol content has been lowered to 5% to reflect the growing preference for low-alcohol drinks.

7-Eleven Jeultomak. 7-Eleven

Since launching “Matchamak” in August 2025, 7-Eleven has rolled out a series of unusual traditional liquor products, including “Alttalmak,” “Yoonjumak” and “Mikulmak,” selling 700,000 bottles over the past year. In particular, “Yoon Nam-no Bokdamju,” launched in collaboration with chef Yoon Nam-no last August, sold out all 200,000 bottles across five production batches.

Buoyed by the popularity of Bokdamju, 7-Eleven’s traditional liquor sales rose 120% year over year from August 5 to October 9. Women accounted for 56% of Bokdamju customers, while those in their 20s and 30s made up 60%. Traditional liquor sales to foreign customers also increased 77% this year through October 7.

7-Eleven plans to continue introducing distinctive traditional liquor products that combine seasonal ingredients with drinking trends.

Jeong Minhyeok, a merchandising manager on 7-Eleven’s Beverage and Liquor Team, said, “The traditional liquor market, driven by people in their 20s and 30s, has evolved into a ‘Hip Tradition’ culture in which consumers seek taste, style and fun all at once. With Jeultomak, we are once again getting ahead of trends and will continue the distinctive legacy of unconventional traditional liquor at convenience stores. We will also keep working to support local farms and diversify and popularize domestically produced traditional liquor.”

This content was produced with the assistance of AI translation services.