Lotte Successfully Wraps Up the '11th Super Blue Marathon'; More Than 8,000 Participate

Reflecting on the Importance of Improving Awareness of People with Disabilities

Lotte said on October 11 that it had held the 11th Super Blue Marathon with Special Olympics Korea on October 9 around Peace Plaza in World Cup Park, Sangam, Seoul.

The Super Blue Marathon is an event where people with and without disabilities run together and reflect on the importance of improving awareness of people with disabilities. Since it began in 2015, about 90,000 people have participated. More than 8,000 people took part in this year's event.

Lotte held the 11th Super Blue Marathon on the 9th around Peace Plaza at Peace Park in Sangam-dong, Seoul. Lotte Holdings

To mark Hangeul Day, Lotte ran a campaign promoting the use of respectful language under the theme "Share kind words with people with disabilities." The name of the race was also engraved in Korean on the finisher medals instead of the English name used previously.

Lotte World characters Lotty and Lori cheered on participants, while Lotte Wellfood, Lotte Chilsung Beverage, and Korea Seven provided snacks.

A Lotte official said, "The Super Blue Marathon is a social contribution initiative designed to help people with and without disabilities understand one another's differences by running together. We will continue to develop a range of initiatives to improve awareness of people with disabilities."

This content was produced with the assistance of AI translation services.