"Lee Dongjun and Ilmin to Serve as Hapcheon County Goodwill Ambassadors"

Appointment ceremony held at the 4th Hapcheon Red Clay Korean Beef Festival; to serve for two years through October 2028
Expected to help promote local tourism resources, agricultural and specialty products, and festivals to wider audiences

Hapcheon County in South Gyeongsang Province said on Oct. 11 that it had appointed actor Lee Dongjun and trot singer Ilmin as goodwill ambassadors at the 4th Hapcheon Red Clay Korean Beef Festival, held at the County Sports Park.

The appointments aim to promote the region's tourism resources, agricultural and specialty products, culture, and festivals to a wider audience. The two, who are father and son, will serve as ambassadors together.

[Photo provided by Hapcheon County] Hapcheon County Governor Kim Yoon-cheol poses for a commemorative photo with actor Lee Dong-jun and trot singer Ilmin, a father and son, after appointing them as Hapcheon County ambassadors at the 4th Hapcheon Hwangto Hanwoo Festival, held at the County Sports Park.

Lee is an actor and former member of South Korea's national taekwondo team who won the World Taekwondo Championships. After competing as a taekwondo athlete, he went on to work in the entertainment industry in film and television.

His son, Ilmin, is a trot singer who connects with the public through music programs and performances.

Hapcheon County plans to draw on the two men's broadcast and performance activities, as well as their public recognition, to promote local tourist attractions, agricultural and specialty products, and major festivals.

The appointment ceremony was held at the Hapcheon Red Clay Korean Beef Festival, a major local agricultural and livestock event, giving the county an opportunity to announce the appointments to festival visitors.

The two will serve as goodwill ambassadors for two years, from Oct. 9, 2026, to Oct. 8, 2028.

During their terms, they are expected to take part in local promotional activities, including promoting tourism and cultural events organized by Hapcheon County and its agricultural and specialty products. Specific schedules and arrangements for their participation are expected to be determined through future discussions with the county.

Hapcheon County plans to link the ambassadors' activities with tourism promotion and use them to raise awareness of major festivals and events among wider audiences.

Hapcheon County Governor Kim Yooncheol said, "We welcome Lee Dongjun and Ilmin serving together as Hapcheon County goodwill ambassadors," adding, "We hope they will help promote Hapcheon's tourism resources, agricultural and specialty products, and diverse festivals and cultural events."

Hapcheon County plans to attract tourists and promote its agricultural and specialty products through future promotional activities involving the ambassadors.

With Hapcheon County having appointed actor Lee Dongjun and singer Ilmin, his son, as goodwill ambassadors, attention is turning to how they will take part in promoting local festivals, tourism, and agricultural and specialty products.

This content was produced with the assistance of AI translation services.