UIQ Signs Fourth Exclusive Modeling Contract with RIIZE

Partnership dating back to 2023, the year RIIZE debuted
Campaign centered on Pantensive Cream; collaborative lip balm to launch

Genome & Company said on October 8 that its microbiome cosmetics brand UIQ had signed a fourth exclusive modeling contract with boy group RIIZE. The two have renewed their contract every year since RIIZE debuted in 2023.

UIQ has worked with RIIZE on new product launch campaigns, pop-up stores, fan-signing events and talk shows in South Korea and Japan. According to the company, more than 4,000 people visited its pop-up store, "UIQ Skin Cooling Charging Station," which operated in South Korea for seven days this year. Reels videos related to the store have garnered a cumulative total of about 6 million views on Instagram.

Courtesy of UIQ.

To mark the contract renewal, UIQ will launch a skin barrier care campaign this fall and winter. It plans to release "Biome Barrier Melting Moisture Lip Balm," featuring RIIZE characters, and roll out new advertising images. The company will also expand its marketing activities in South Korea and Japan, focusing on its "Barrier Duo," comprising a cream mist and Pantensive Cream.

Seo Jinkyung, executive director of the Consumer Group at Genome & Company, said, "Since their debut, RIIZE and UIQ have been partners who have watched and supported each other's growth. Drawing on the deep trust built over more than three years and the artists' genuine affection for the brand, we will create even greater synergy."

UIQ offers skincare products featuring patented skin-derived microbiome ingredients, including Cutibiome, Reliefbiome and Rejuvabiome, which it developed in-house.

This content was produced with the assistance of AI translation services.