FLO's "Cheer" Surpasses 1 Million Plays in a Month... 250,000 Participate

FLO's "Cheer" surpasses 1 million plays in one month. Image provided by FLO.

FLO's fan-participation streaming feature "Cheer" surpassed 1 million cumulative plays within a month of its launch.

Dreamus Company, the operator of FLO, said on October 8 that 250,000 people had taken part in "Cheer" during its first month, collecting more than 1 million cheer tickets. The feature officially launched on September 1.

"Cheer" lets fans create artist-specific playlists and listen to music together. When a user buys cheer tickets and shares a playlist link, other users can play the playlist and contribute their cheer tickets as well. Plays from cheer playlists are also included in calculations for the FLO Chart, Circle Chart, and Billboard charts.

Before its official launch, the feature was first made available to virtual idol group PLAVE. At the time, PLAVE fans contributed more than 150,000 cheers. The number of participating artists, which stood at about 10 teams immediately after the official launch, grew to around 130 within a month.

Fans are using the feature by creating cheer playlists and sharing links to mark occasions such as an artist's new music release, concert, or anniversary. It combines individual music listening with the fandom's collective streaming approach.

According to Dreamus Company, "Cheer" had a 25.7% return-visit rate during its first month. Over the same period, new FLO subscribers increased by 19%, and the cumulative number of participants reached 250,000.

Sung Jina, head of the Traffic Unit at Dreamus Company, said, "Music streaming is expanding beyond listening to music alone into an experience where people support their favorite artists together and connect with other fans. We will create more opportunities for fans to meet and take part together on FLO, with music at the center."

This content was produced with the assistance of AI translation services.