Deutsch Motors' BMW Jamsil Showroom Reborn with Retail Next
Reimagined with the Retail Next concept
Nine consultation areas, including private lounges
Near Songpa's shopping and cultural destinations
Deutsch Motors, an official dealer of BMW Group Korea, has unveiled a redesigned Jamsil location with enhanced customer accessibility and personalized consultation services.
Deutsch Motors said on October 8 that it had renovated and reopened the BMW Jamsil showroom in Bangi-dong, Songpa-gu, Seoul.
The BMW Jamsil showroom has a total floor area of 533 square meters (approximately 161 pyeong) and spans the first and second floors above ground. It has adopted BMW Group's latest showroom concept, "Retail Next," to streamline customer flow and create a comfortable viewing environment.
The first floor displays four of the latest BMW models. A dedicated area for the "BMW Luxury Class," showcasing the brand's top-of-the-line models, has been set aside to create a more immersive experience. The second floor features a customer consultation area separated from the vehicle viewing route. With four private sales lounges and five open consultation spaces, the showroom has a total of nine consultation areas to provide personalized assistance from new-car purchases and financing programs through delivery.
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The showroom is located along Olympic-ro, providing convenient access by car via major roads, including Olympic-daero and the Dongbu Expressway. By public transportation, it is a 10-minute walk from Jamsil Station on subway Lines 2 and 8 and Hanseong Baekje Station on Line 9. It is also close to major commercial and cultural destinations in the Songpa area, including Lotte Department Store, Lotte World Mall, Seokchon Lake, and Olympic Park, allowing customers to experience the brand as part of their daily lives.
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