GTX-A Prime Station-Area Complex Debuts in 2 Years... 'GTX Unjeong Jungang Station City Pradium' Draws Attention

A new mixed-use residential and commercial complex is set to go on sale for the first time in more than two years right in front of Unjeong Jungang Station on the GTX-A line in Paju’s Unjeong New Town. As one of the last opportunities to buy a home in the new town in a prime station-area location, the complex is drawing considerable interest from prospective buyers.

City Construction plans to sell the “GTX Unjeong Jungang Station City Pradium” in October in Blocks 3 and 4 of the mixed-use development in Unjeong District 3, Paju, Gyeonggi Province. Next Construction Co., Ltd. is the developer. Block 3 will have four basement levels and 48 floors above ground, while Block 4 will have four basement levels and 45 floors above ground. The complex will comprise 944 apartment units and 171 retail units.

New apartment sales in Unjeong New Town have virtually ground to a halt since some complexes were offered in 2024. Meanwhile, as residents prepare to move into previously sold complexes one after another, pent-up demand among those waiting for new apartments has steadily accumulated, according to analysts. The number of unsold units has also remained in the single digits each year, effectively at “zero.”

There will be few new units coming to market. About 94% of the planned housing supply for Unjeong New Town—more than 99,000 units—has already been completed. Much of the remaining land is earmarked for rental housing, or has no development schedule in place.

As a result, complexes in the area have continued to perform well in subscription rounds. Over the past two years, the average subscription competition ratio for complexes launched near Unjeong Jungang Station has reached 85 to 1. “Jeil Punggyeongchae Unjeong,” launched in July 2024, recorded an average first-priority competition ratio of 126.6 to 1, while “GTX Unjeong Station Easy The 1,” launched in June that year, posted a ratio of 60.5 to 1.

The premium of being outside regulated areas is another factor boosting the value of Unjeong New Town. In July 2026, Hwaseong’s Dongtan, Yongin’s Giheung, and Guri were additionally designated as regulated areas, bringing the total number of regulated areas in the Seoul metropolitan region to 40. Paju, by contrast, is not regulated, and its comparatively lower barriers to home subscriptions and loans appear to be attracting demand from elsewhere. In fact, the share of apartment transactions in Paju involving buyers who live outside the city rose from 32% in 2024 to 41% in 2026.

Even in outlying areas of the Seoul metropolitan region, complexes in prime station-area locations that can overcome the distance to key business districts in the city center are proving to be a stable housing option for end users, even during market downturns.

Against this backdrop, the “GTX Unjeong Jungang Station City Pradium,” scheduled to go on sale in October, is generating high expectations as a prime location near a GTX station in Unjeong New Town, where new developments are rare.

The complex is a two-minute walk from Unjeong Jungang Station on the GTX-A line. The GTX-A will take passengers to Seoul Station in about 22 minutes, and once the entire line is open, Samsung Station will also be reachable in around 20 minutes. When the entire GTX-A line is scheduled to open in 2028, it will connect Unjeong Jungang directly with Samsung, Suseo, and Dongtan, significantly improving access to Gangnam.

Development around Unjeong Jungang Station is also picking up pace. The area has been designated the “GTX Unjeong Station Area Special Planning Zone.” Plans include a plaza above the station about 1.5 times the size of Gwanghwamun Square, a cultural platform, and cultural facilities including a large performance venue with 2,000 seats. With commercial, business, and cultural functions set to converge around the station, the complex is expected to benefit from its location in a new central neighborhood of Unjeong New Town.

Mulhyanggi Elementary School, Unjeong Jungang Elementary and Middle Schools, and Simhak High School are all within walking distance, making it possible for students to commute safely to elementary, middle, and high school. Green spaces, including Unjeong Jungang Park, Dongpae Park, and Culture Park, are also nearby.

A 171-unit, street-facing retail area along a major road will be built within the complex to make life more convenient for residents. The location will offer a one-stop lifestyle, with the station, shops, cultural facilities, and parks all close at hand. Nearby, work is also underway on the Paju Medical Cluster, a development project that will include a general hospital and an innovative medical research complex.

Rising to a maximum of 48 floors, the complex will create a new skyline around Unjeong Jungang Station. It will feature the “City Pradium Smart System,” including vehicle access control, unmanned parcel delivery, and smart wall pads. Ample parking will be provided, at about 1.59 spaces per household.

A sales representative said, “This will be the first new apartment complex to come to market in Unjeong New Town in more than two years, and effectively the last mixed-use residential complex in a prime station-area location right in front of Unjeong Jungang Station on the GTX-A line. As a rare opportunity in a central location in a new town where most of the planned housing supply has already been completed, it is expected to attract considerable interest from end users.”

The model home for “GTX Unjeong Jungang Station City Pradium” is scheduled to be built in Dongpae-dong, Paju, Gyeonggi Province.

This content was produced with the assistance of AI translation services.