Kakao Entertainment Partners with U.S. Atlantic Music Group on Global K-Pop Business

Jointly pursuing music production, distribution and marketing

Kakao Entertainment and AMG CI

Kakao Entertainment said on October 7 that it had formed a strategic partnership with Atlantic Music Group (AMG), a Warner Music Group subsidiary, to jointly promote the global expansion of K-pop artists.

The two companies will work together to develop strategies for artists' activities from the early stages of their international expansion. Taking into account each artist's profile, musical style and career stage, they plan to collaborate on everything from music production, including song camps and features, to music distribution, digital marketing, appearances on local TV and radio, and fan engagement.

Atlantic Music Group includes Atlantic Records, 10K Projects and 300 Entertainment. Atlantic Records represents Bruno Mars, Charli XCX, Coldplay, Charlie Puth, Cardi B and Miley Cyrus, among others. 10K Projects focuses on discovering new talent, while 300 Entertainment centers its business on hip-hop and R&B.

Kakao Entertainment will handle music intellectual property (IP) planning and production, distribution, management and marketing, while Atlantic Music Group plans to leverage its local A&R and marketing capabilities, promotional resources and global distribution network. The core of the partnership is to develop a joint strategy that takes the North American market into account from the production stage, rather than simply distributing completed K-pop music overseas as before.

Atlantic Music Group said, "By combining Kakao Entertainment's expertise in the K-pop business with Atlantic Music Group's global network and artist-development capabilities, we will work together to foster artists' growth."

Kakao Entertainment said, "Building on the expertise and networks each company has developed, we will expand the overseas activities of K-pop artists and IP."

This content was produced with the assistance of AI translation services.