Showcases a Diverse Range of Exterior and Interior Colors

Genesis announced on October 8 that it will hold a large-scale exhibition showcasing the extra-large electrified sport utility vehicle (SUV) GV90. The special exhibition, running through November 8 at Genesis Suji, will feature a total of 16 exterior colors and five interior colors each for the GV90 and the GV90 Neolun.


Genesis is holding a large-scale exhibition of its ultra-large electrified sport utility vehicle (SUV), the GV90, at Genesis Suji through November 8. The Genesis GV90 on display at the showroom.

Genesis is holding a large-scale exhibition of its ultra-large electrified sport utility vehicle (SUV), the GV90, at Genesis Suji through November 8. The Genesis GV90 on display at the showroom.

View original image
Genesis is holding a large-scale exhibition of its ultra-large electrified sports utility vehicle, the GV90, at Genesis Suji through November 8. The GV90 on display at the venue is a Genesis...

Genesis is holding a large-scale exhibition of its ultra-large electrified sports utility vehicle, the GV90, at Genesis Suji through November 8. The GV90 on display at the venue is a Genesis...

View original image

The GV90 is a flagship model that brings together Genesis' design philosophy, electrification technology, and philosophy of hospitality toward customers. Its restrained and elegant design, inspired by Korea's moon jars, and distinctive design features and innovative technologies—including the world's first independently opening hidden B-pillar coach door, the Neolun Arch Gate, and the world's first roof airbag—have drawn considerable attention.


The GV90's exterior colors are distinctive for capturing the "colors of a fleeting moment," when changes in light and time meet nature.


The lineup offers a diverse selection of 16 exterior colors: 13 glossy finishes—Seychelles Beige, capturing the moment when sunlight, waves, and fine sand come together; Baena Green, evoking sunlight filtering through an olive grove; Sonoran Navy; Taupo Gray; Jaipur Rose; Bella Burgundy; Como Blue; Uyuni White; Seville Silver; Makalu Gray; Vik Black; Capri Blue; and Cardiff Green—and three matte finishes: Monash Silver, Matterhorn White, and Makalu Gray Matte.


At the exhibition, each floor will feature vehicles showcasing a range of design styles: the top-tier limited-edition GV90 Neolun First Edition in a Vik Black and Sonoran Navy two-tone finish; vehicles in shades of blue, including Como Blue and Sonoran Navy; vehicles in shades of gray and green, including Makalu Gray and Cardiff Green; and vehicles in achromatic colors, including Uyuni White and Monash Silver.



A Genesis representative said, "In response to the strong interest in the GV90, we have organized a special exhibition featuring the full range of GV90 colors in one place, including the GV90 Neolun First Edition. We hope visitors will have a special opportunity to compare and experience the vehicles' exterior colors, materials, and interior design combinations firsthand in exhibition spaces arranged around the theme of each floor, and discover a GV90 that suits their lifestyle and taste."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing