Participation in Korea's Green Transformation "K-GX" Signature Project

Woowa Brothers, the operator of Baedal Minjok, announced on October 8 that its “Building a Platform-Based Green Delivery Ecosystem” initiative had been selected as a signature project under the government’s K-GX initiative, Korea’s Green Transformation strategy.


K-GX is a national strategy pursued under a vision of public-private cooperation to address the climate crisis and achieve both carbon neutrality and sustainable economic growth. To put the strategy into concrete action, the government has been identifying “signature projects” linked to actual private-sector businesses or investment plans.


Baemin was recognized for its work with government agencies and local governments on a public-private pilot program for electric delivery motorcycles to build a green delivery ecosystem.

Baemin Moves to Expand Electric Motorcycle Adoption View original image

After being selected in June 2024 for the Ministry of Land, Infrastructure and Transport’s smart city development program, Baemin has been running pilot projects in Gwangmyeong, Gyeonggi Province, since March 2026. These include installing battery-swapping stations, offering free rentals of electric motorcycles, and paying incentives for each delivery made by electric motorcycle.


In February 2026, Baemin signed a “Business Agreement to Promote the Adoption of Electric Motorcycles for Deliveries” at Baemin Rider School in Hanam, Gyeonggi Province, with the Ministry of Climate, Energy and Environment, delivery platforms and delivery service companies, as well as relevant industry associations. Baemin provides training on electric motorcycles at the school and is also running related campaigns and promotional activities.



Baemin plans to step up its efforts to build an eco-friendly delivery ecosystem following the selection of its initiative as a signature project. In particular, it aims to develop its pilot project for LED advertisements on electric motorcycle delivery boxes into a new model of public-private cooperation. The project is currently operating around 80 motorcycles in Seoul’s Gangnam, Seocho, Songpa and Gangdong districts under approval from the Ministry of Land, Infrastructure and Transport’s regulatory sandbox. Baemin also plans to gradually expand nationwide the results achieved in Gwangmyeong and Seoul.


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