[Today's New Product] Nostalgic Liquor 'Captain Q' Returns After 11 Years

Lotte Chilsung's Captain Q Helped Popularize Liquor
Relaunched After Being Discontinued in 2015
Made with Authentic Caribbean Rum
Limited-Edition "Captain Q Treasure Chest" Package: 12,000 Sets
Pure Silver Coin Included in 1,980 Sets

Lotte Chilsung Beverage said Thursday that it will relaunch Captain Q, a brand that helped popularize liquor, for the first time in 11 years.

Launched in 1980, Captain Q became popular for its affordable price, selling 10 million bottles in just one year. Its 180ml pocket-size product, introduced in 1985, was popular for its portability during outdoor activities such as travel and picnics. Even after the products were discontinued in 2015, the brand continued to be mentioned in video content and on social networking services (SNS).

Captain Q treasure chest package. Provided by Lotte Chilsung Beverage.

Lotte Chilsung Beverage said it decided to relaunch Captain Q in response to changes in the liquor market, including the spread of a newtro consumer culture that embraces past brands in new ways and growing demand for value-for-money whisky.

The returning Captain Q is made with authentic Caribbean rum. It is first aged in bourbon casks and then aged further in PX sherry casks, giving it a rich flavor and a sweet, smooth taste. The bottle contains 360ml, and the alcohol content is 35% ABV.

The product design retains the original Captain Q bottle shape and its signature deep green color. It offers consumers who remember Captain Q a familiar sense of nostalgia, while giving younger consumers a chance to experience the design and sensibility of a past brand in a contemporary way.

To mark the relaunch, the company is also introducing a limited-edition "Captain Q Treasure Chest" package. It is built around the concept of Captain Q returning after an 11-year voyage with 1,980 treasures. A total of 12,000 sets will be sold, each containing two bottles, a dedicated stainless-steel glass and a commemorative coin.

Notably, 1,980 of the sets include a commemorative pure silver coin weighing 1.5 don, adding an element of fun to opening the package. Sets without the silver coin include a replica coin. The Captain Q Treasure Chest package will be available at large supermarkets and convenience stores.

A Lotte Chilsung Beverage official said, "It is very meaningful to bring back Captain Q, which consumers have loved for so long. With its affordable price and sweet, smooth taste, we hope it will be easy to enjoy for everyone, from consumers trying Captain Q for the first time to those who remember it."

This content was produced with the assistance of AI translation services.