Afinit Releases Brand Documentary on India's Largest OTT Platform, Telling Story of Expanded Financial Access

Afinit, an artificial intelligence (AI) finance company, announced on Oct. 8 that it had released a True Balance brand documentary on JioHotstar, India's largest over-the-top (OTT) streaming platform. The documentary tells the story of how the company is expanding financial access in the daily lives of local customers in India.

The documentary captures, through users' own voices, the realities faced by Indian consumers dealing with financial difficulties in their daily lives. It also highlights how a Korean company is advancing financial inclusion in India through technology.

Kewal Gala, one of the six people featured in the documentary, runs an equipment business that supplies lighting, sound systems, LED walls and stage structures. Because his industry requires him to pay project costs upfront and collect payments later, delays in payments from clients affect every aspect of his business operations, including payments to vendors, employee wages and rent. "Whenever I struggled because business payments were delayed, True Balance was there for me," he said. "Its repayment options were flexible, and its staff were kind and helpful when circumstances arose. True Balance is like a close friend."

An Afinit representative said, "In emerging markets with insufficient financial infrastructure, timely access to financial services is an essential operational foundation that helps small business owners bridge temporary funding gaps and protect their businesses and jobs. The documentary shows how Afinit's True Balance is addressing these real-world challenges by providing mobile-based financial opportunities to customers who have difficulty accessing traditional financial services."

JioHotstar, where the documentary was released, is India's largest OTT platform, offering major live sports broadcasts, including the Indian Premier League (IPL), as well as popular films and television series. It has an average of 451 million monthly active users.

To expand financial inclusion in India, Afinit also carries out corporate social responsibility (CSR) activities to improve financial literacy and digital financial skills, including operating Fin Connect, a local financial literacy and business education program.

Anisha Johar, PR representative for Afinit's India entity, said, "Through this documentary, we wanted to convey that financial inclusion is not an abstract slogan, but a practical force that protects people's daily lives and opportunities. We will continue to introduce the diverse voices of local customers through major digital channels, including JioHotstar, while also expanding our CSR activities to improve financial literacy."

This content was produced with the assistance of AI translation services.