"Kakao Friends Run on Oct. 10"... Kakao Affiliates Roll Out a Wave of Running Events
Kakao, KakaoBank, Kakao Pay and Other Kakao Group Affiliates
Set to Hold a Series of Running Events
Kakao Group affiliates will connect with users by holding a series of running events from October through the end of the year.
Kakao said on October 8 that it will hold the 'Kakao Friends Run 2026' on October 10 around Tancheon in Seongnam, Gyeonggi Province, with 10,000 participants. The event features 5-kilometer and 10-kilometer courses and connects Kakao's businesses, including artificial intelligence (AI)-based features, KakaoMap, KakaoTalk Wallet digital cards and Kakao Together, with running.
Kakao's financial affiliates will also hold running events next month. KakaoBank will host the 'Save Race 2026' with the UNICEF Korea Committee at Yeouido Park on November 7. The eco-friendly 10-kilometer charity marathon will involve 7,000 participants, and the entry fees will be donated through UNICEF in the names of all participants to support future generations affected by the climate crisis in East Asia and the Pacific.
Kakao Pay will also host '2026 Long Run,' an online and offline charity marathon in partnership with singer Sean's YouTube channel 'With Sean.' The online event will run from October 20 to November 18, while the offline event will take place on November 28 at Misari Regatta Park in Hanam. The Long Run campaign, which debuted last year, drew approximately 265,000 participants, setting a record for the largest-ever turnout at a running event in South Korea.
Earlier, on October 3, SM Entertainment held 'SMTOWN Run Club 26,' a 10-kilometer event at Wangsan Marina Port on Yeongjongdo Island in Incheon. Artists and fans ran together before enjoying a special performance.
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Kakao uses running events to create experiences where users and brands can interact and to introduce its services in a more approachable way. A Kakao representative said, "Kakao Group affiliates plan to continue holding events that users can enjoy and share together, adding social value through donations to experiences tailored to the services and intellectual property of each company."
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