Shilla Duty Free Targets K-Beauty Demand... Expands Exclusive Colors and Sets
Cosmetics Sales Rise by Double Digits... Targeting Demand from Foreign Independent Travelers
MAKE UP FOR EVER Launches Two Exclusive Colors; Sulwhasoo and Aestura Introduce Exclusive Sets
Shilla Duty Free said on October 8 that it will expand exclusive products developed through brand collaborations and differentiated offerings to meet growing demand for cosmetics.
According to Shilla Duty Free, sales in the cosmetics category have increased by double digits or more year over year since the start of this year, driven mainly by foreign independent travelers (FITs). In response, the company plans to strengthen its competitiveness in beauty by introducing exclusive product sets and special colors that reflect customer preferences.
MAKE UP FOR EVER will launch two colors of its Artist Color Glow Lip Balm exclusively at Shilla Duty Free: Festival Lilac and Anywhere Caffeine. They will be available only at Shilla Duty Free in South Korea's duty-free industry. The products can be purchased at Shilla Duty Free's Seoul store and online duty-free store.
Shilla Duty Free's online store will also offer exclusive sets from Sulwhasoo and Aestura. Sulwhasoo will launch the Essential Line Start and Care Set, comprising a duo of 90 ml First Care Activating Serum and a duo of firming cream. Customers who purchase the set will also receive a 15 ml First Care Activating Serum, 15 ml firming cream, and a five-piece Jaum생 anti-aging kit.
Aestura will sell the Sensitive Skin Moisture-Charging Set, comprising a duo of Atobarrier365 Cream and a Cream Mist. Customers who purchase the set will receive an additional 30 ml Atobarrier365 Cream.
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A Shilla Duty Free official said, "Demand for cosmetics continues to grow, particularly among foreign independent travelers," adding, "We plan to continue expanding exclusive products and differentiated benefits that reflect customer preferences."
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