Musinsa's 'On & Off Festival' Runs Through Oct. 19; Fall/Winter Items Up to 80% Off
Offline store visits up 2.8-fold in September
Offline shoppers can enter a raffle to win up to 2 million won in Musinsa Money
Musinsa said on October 8 that it is holding the “On & Off Festival,” a Fall/Winter season promotion linking online and offline shopping, through October 19. The offline event will be held at all Musinsa Store locations and Musinsa Empty Seongsu.
In response to the recent increase in visits to its offline stores, Musinsa has added exclusive in-store discounts to its online benefits. In September, visits to Musinsa’s offline stores rose about 2.8-fold year over year.
During the event, offline stores will offer an additional discount of up to 15% on “Musinsa MD’s Pick” items selected by merchandisers from popular brands. The stores will also hold an archive sale with discounts of up to 83% on products from previous seasons and operate an Exclusive Zone featuring products launched exclusively by Musinsa. An additional discount of up to 10% will apply to in-store purchases during a general sale featuring 70 brands.
Fall/Winter items will be discounted by up to 80% both online and offline, and coupon packs offering discounts of up to 20% online and 15% offline will be available. Offline shoppers can also enter a raffle to win Musinsa Money worth up to 2 million won.
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A Musinsa representative said, “As the number of customers visiting Musinsa’s offline stores continues to grow, consumers are increasingly browsing and purchasing products across channels without clear boundaries between them. Through this event, customers will be able to find popular Fall/Winter season products from leading brands at reasonable prices, whether online or offline.”
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