Celebrating Pregnancy, Supporting Childbirth... Namyang Dairy Products Launches 'Surprise Baby' Campaign

Campaign runs through October 19 to mark Pregnant Women’s Day on October 10
“First 100 Days Kits” with items for mothers and newborns to be given to 100 families expecting a baby
Same kits to be provided to 100 pregnant women from vulnerable groups

Namyang Dairy Products said on October 8 that it will launch its “Surprise Baby” campaign to mark Pregnant Women’s Day on October 10, supporting a healthy start for families expecting a baby and providing assistance to pregnant women from vulnerable groups.

Entrance to Namyang Dairy Products' headquarters. Yonhap News.

Now in its third year, the campaign is a social contribution program that celebrates expectant mothers and their families as they welcome a new life and channels consumer participation into support for vulnerable groups. Through a drawing, the company will give its specially made “First 100 Days Kit” to 100 families expecting a baby. If the campaign receives more than 100 applications, it will also deliver the same kit to 100 pregnant women from vulnerable groups, including single mothers and single-parent families, through the Korea Association of Single-Parent Family Welfare Facilities.

The First 100 Days Kit contains 10 types of items designed to provide practical help with mothers’ recovery before and after childbirth and the care of infants in their early months. It includes Namyang Dairy Products’ “Organic Goat Milk First 100 Days Formula,” launched in July, as well as skincare cream and shampoo for mothers, a high-contrast book and waterproof pad for newborns, a nursing night light, and a thermo-hygrometer.

Namyang Dairy Products' "Surprise Baby" campaign. Courtesy of Namyang Dairy Products.

Any pregnant woman or family expecting a baby can take part in the campaign. By October 19, participants must post on their personal social media accounts, along with the required hashtags, one of the following: a pregnancy announcement, a gender reveal, or a photo or video showing the baby bump. They must then fill out the application form linked in the profile of Namyang Dairy Products’ official Instagram account and leave a comment on the campaign post. Winners will be announced on October 28.

Thirty-five outstanding participants who post reviews after receiving a kit will also receive additional prizes: ▲20 cans of “First 100 Days Formula” for five people; ▲a 0.1-gram gold bar for 10 people; and ▲a diaper bag for 20 people.

A Namyang Dairy Products representative said, “We will continue our social contribution activities to provide practical help throughout pregnancy, childbirth, and parenting.”

This content was produced with the assistance of AI translation services.