Goodai Global, PEACEMINUSONE to Launch Beauty Brand in First Half of Next Year
'PEACEMINUSONE BEAUTY' Set to Launch
Global Push to Start in Korea, Expand to the U.S. and Japan
Goodai Global said on October 8 that it will launch a new beauty brand, PEACEMINUSONE BEAUTY, in collaboration with PEACEMINUSONE. The brand is scheduled to officially launch in the first half of 2027.
PEACEMINUSONE BEAUTY is a brand that extends into beauty the distinctive worldview PEACEMINUSONE has built in fashion and the arts. The two companies plan to jointly develop the brand concept and products by combining Goodai Global's global beauty business capabilities with PEACEMINUSONE's creative strengths.
Drawing on its experience growing Beauty of Joseon and TIRTIR into global brands, Goodai Global plans to expand the business from Korea into major markets, including the United States and Japan. The two companies plan to develop the brand over the medium to long term, rather than as a one-off collaboration.
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"PEACEMINUSONE BEAUTY is a new brand born from the combination of Goodai Global's global beauty business capabilities and PEACEMINUSONE's distinctive worldview," said Cheon Juhyeok, CEO of Goodai Global. "Building on the strengths of both companies, we will show global consumers the value of a new beauty brand they have never experienced before."
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