LG Uplus Mobile Stores to Reach Remote Areas and Digitally Vulnerable Groups

Solati Vehicles Converted for Operation in Yeongnam and Honam Regions

LG Uplus said on October 7 that it is operating a "Mobile Store" service that visits remote island and mountainous areas where it is difficult to visit a store, as well as digitally vulnerable groups, to provide telecommunications consultations and digital training.

The Mobile Store is a Hyundai Solati vehicle converted into a space for customer consultations and training. It enables customers to access telecommunications services and digital training even in areas without a permanent store. One mobile store will be deployed in each of the Yeongnam and Honam regions. Three employees will form a team for each vehicle and visit remote island and mountainous areas, small cities without stores, and areas with large elderly populations.

LG Uplus employees introduce vehicles for the mobile stores to be deployed in the Honam region and demonstrate customer consultations. Photo provided by LG Uplus.

On site, the service will include replacing USIM cards, consultations on household and mobile phone bills, smartphone training, and voice phishing prevention education.

The Mobile Store will also be used for activities to expand contact with local residents. At local festivals and events, it will offer telecommunications consultations and portable charger rentals, and provide information about bundled internet, IPTV, and mobile plans. It will also support disaster relief efforts by providing free Wi-Fi, smartphone charging, and portable charger rentals at sites affected by disasters such as floods and wildfires.

Jeong Cheol, head of LG Uplus's Consumer Sales Group, said, "We will expand our field-based activities so that customers can conveniently access the consultations and digital training they need, regardless of their region or age."

This content was produced with the assistance of AI translation services.