Lexus Korea to Host Customer Invitation Event for Launch of Premium Sedan "All New ES"

Developer Talk and Lifestyle Lecture

Lexus Korea announced on October 7 that it will hold a customer invitation event, "All New ES Experience Day," at the "Theater of Light" in Walkerhill Hotel, Gwangjin-gu, Seoul, from October 14 to October 16, ahead of the launch of the premium sedan "All New ES."

Lexus Korea announced on the 7th that ahead of the launch of the premium sedan 'All New ES,' it will hold a customer invitation event, 'All New ES Experience Day,' from the 14th to the 16th at the 'Theater of Light' in Walkerhill Hotel, Gwangjin-gu, Seoul. Lexus Korea

On the first day, Lexus Korea will host the "Discover ES Talk" for 200 pre-contract customers of the "All New ES." Chief Engineer Kohei Chiasi and Chief Designer Yahiko Kumai will directly share stories about the development process and the design philosophy behind the new model.

This will be followed by the "Amazing Members Program" for 150 pre-contract customers and existing Lexus owners. The program features an insight lecture on "Lifestyle: Criteria for Choice" and includes an art and culture session composed of media art and live performances.

On October 16, a public open event will be held for 200 attendees, including Lexus owners, potential customers interested in the "All New ES," and general visitors. Participants will have the opportunity to view various "All New ES" models in person and experience the "Master Series" media art exhibition at the Theater of Light.

Additionally, at "CONNECT TO," Lexus' complex cultural space located in Lotte World Mall, Jamsil, Seoul, a special "All New ES" electric vehicle test drive program will be available from October 22 to November 20. Test drive sessions will run for two hours on weekdays and six hours on weekends. Reservations can be made starting October 13 through the Lexus Lounge app.

Dae Hwan Kang, Vice President of Lexus Korea, stated, "We have arranged for guests to not only experience the 'All New ES' firsthand, but also to engage with the development team and participate in a variety of lifestyle programs to more deeply appreciate the value and appeal of the new ES. We will continue to create opportunities to deliver fresh experiences that go beyond cars and cater to a range of different lifestyles."

This content was produced with the assistance of AI translation services.