Mayor Lee Choong-woo: "Yeoju Rice to Join National Tables as Hetban… Expanding Sales Channels for Farmers"

Yeoju City, CJ CheilJedang, and Emart Join Forces
‘Hetban Yeoju Rice Bowl’ Launches October 12
Cooperation from Ingredient Sourcing to Production and Sales

Rice produced in Yeoju, Gyeonggi Province, will now reach consumers nationwide as instant rice under the brand 'Hetban.' Yeoju City plans to broaden its consumer base and secure stable sales channels for local farmers by integrating processed food development into rice production and distribution.

Lee Choongwoo, mayor of Yeoju, is taking a commemorative photo after signing a 'Mutual Growth Business Agreement for the Development and Market Expansion of Yeoju Rice Processed Foods' with Yeoju Nonghyup Joint Business Corporation, CJ CheilJedang, and Emart on the 7th. Provided by Yeoju City

On October 7, Yeoju City (Mayor Lee Choong-woo) announced that it has signed a 'Win-Win Business Agreement for the Development and Market Expansion of Yeoju Rice Processed Foods' with Yeoju Nonghyup Cooperative Business Corporation, CJ CheilJedang, and Emart.

This agreement, which was concluded on September 29, was prompted by the upcoming launch of 'Hetban Yeoju Rice Bowl,' scheduled for release on October 12. The four organizations will cooperate from the stable supply of Yeoju rice to the development and production of processed foods, as well as sales and promotional efforts.

The initiative involves supplying rice cultivated by local farmers as a raw material for processed foods, which CJ CheilJedang then manufactures into products that are distributed through Emart's sales network. The city plans to expand the use of Yeoju rice in daily life, creating new demand by making it more accessible to consumers.

Even after the product launch, the four organizations will continue to seek ways to collaborate and further expand the consumption of Yeoju rice.

The signing ceremony was attended by Mayor Lee, National Assemblyman Kim Sun-kyo, Lee Soo-won, Head of Yeoju Nonghyup Branch, Jeon Gyuje, CEO of Yeoju Nonghyup Cooperative Business Corporation, Cho Young-sik, Executive Vice President of Strategic Support at CJ CheilJedang, and Nam Ho-won, Managing Director of Product Division at Emart, among others.

Mayor Lee Choong-woo stated, "To enhance the competitiveness of Yeoju rice, it must go beyond the production of quality grains and be recognized as a key ingredient for various food products." He added, "This agreement marks a significant starting point, not only for elevating the quality of Yeoju rice but also for expanding its presence in the processed foods industry."

He continued, "Rice carefully grown by Yeoju's farmers will be transformed into premium products by CJ CheilJedang and delivered to consumers nationwide via Emart. We will work closely with all involved parties so that this initiative becomes a new sales channel for farmers and a valuable opportunity for consumers to learn about the worth of Yeoju rice."

This content was produced with the assistance of AI translation services.