Innobiz Association Presents Marketing Strategies for SMEs in the AI Era

98th Morning Forum to Be Held on the 28th

The Innobiz Association announced on the 7th that it will hold the 98th Innobiz Morning Forum at the L House Hall of EL Tower on the morning of the 28th.

As generative artificial intelligence (AI) and large-scale AI technologies have become the industry standard across all sectors, companies now face the challenge of delivering differentiated experiences at every touchpoint with their customers, moving beyond simple technology adoption. In response, the Association has organized this forum to respond swiftly to rapidly changing market trends and to explore practical strategies for marketing and innovation.

A view of the 97th Innobiz Morning Forum held last June. Innobiz Association

The forum will feature Seungyun Lee, Professor of Marketing at Konkuk University's School of Business and President of the AI Innovation Management Society, as the keynote speaker. Professor Lee also serves as an outside director for LG Household & Health Care. He is a digital cultural psychologist who has contributed to the spread of AI and digital marketing trends through major economic and current affairs broadcasts, as well as books such as "The AI Marketer Is Coming," "Think Digitally," and "Space is Experience."

On this day, Professor Lee will deliver a lecture titled "Customer Experience Innovation Strategies in the Age of AX." He will diagnose changes in consumers and markets led by AI, and present concrete business solutions to help SMEs and Innobiz-certified companies—who may have relatively limited resources and personnel—leverage AI to win customer loyalty and enhance brand competitiveness.

Participation in the event can be registered online through the Innobiz Association's official website. Registration may close early depending on the number of applicants.

Kwangcheon Chung, President of the Innobiz Association, stated, "In the AX era, where customer experience rather than technology-driven competition determines corporate success, this morning forum will serve as a compass, providing SMEs with practical business insight."

This content was produced with the assistance of AI translation services.