Yellow Umbrella Selected as “Friendly Korean Trademark”
Awarded at the 2026 Korean Trademark Design Selection Competition
The Korea Federation of SMEs announced on October 7 that "Yellow Umbrella" was selected as the "Friendly Korean Trademark" at the "2026 Korean Trademark Design Selection Competition" and was awarded the Director General's Award from the National Institute of Korean Language.
This competition is hosted annually by the Intellectual Property Office to discover excellent Korean-language trademarks and expand the use of Korean, with support from the Ministry of Culture, Sports and Tourism and the National Institute of Korean Language. The award-winning works will be exhibited at Monaco Space in Seoul.
"Yellow Umbrella" combines the image of an "umbrella," which shelters from rain and wind, with "yellow," which symbolizes warmth, hope, and protection. This signifies providing strong support for small businesses and self-employed individuals and sharing a hopeful future together.
In particular, the trademark received high marks for expressing the role and value of Yellow Umbrella intuitively, while using familiar, easy-to-understand Korean that anyone can remember.
Lee Changho, Head of the Mutual Aid Business Division of the Korea Federation of SMEs, stated, "Through this award, the familiarity and brand value of 'Yellow Umbrella' as a Korean-language trademark have been recognized. Moving forward, we will continue to enhance the brand value of Yellow Umbrella and strive to promote its meaning so that it can become even more approachable to small businesses and self-employed individuals."
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The Yellow Umbrella Mutual Aid operated by the Korea Federation of SMEs has established itself as a social safety net that supports the livelihood and business recovery of small businesses and the self-employed in the event of business closure or old age since its launch in 2007. It currently has approximately 3.48 million cumulative subscribers and offers various benefits, such as up to 6 million won in annual income tax deductions and the exemption of mutual aid payments from seizure. Additionally, a wide range of welfare services are provided, including ▲ free legal, tax, and labor management consulting ▲ resort discounts for members ▲ capacity-building training ▲ and group accident insurance.
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