Genesis Continues 10-Year Sponsorship of Busan International Film Festival... GV90 and Other Official Vehicles Provided

“Flesh Impact,” Supported by Genesis, to Be Screened

Over 100 Official Genesis Vehicles Provided During the Festival

Genesis is continuing its partnership with the Busan International Film Festival for the tenth consecutive year. At this year's festival, the short film "Flesh Impact," produced with the support of Genesis to celebrate the 100th anniversary of Marilyn Monroe's birth, will also be screened.

Genesis announced on the 7th that it is officially sponsoring the 31st Busan International Film Festival, which opened on the 6th. Genesis has been an official sponsor of the festival since 2017, marking its tenth year of support in 2026.

At the red carpet event of the 31st Busan International Film Festival held on the 6th, actress Yang Ziqing, who received the Asian Filmmaker of the Year award, is getting off the Genesis GV90 Neorun. Hyundai Motor Company

During the festival, Genesis will provide more than 100 vehicles—including the GV90, G90, GV80 Hybrid, GV80 Black, and the electrified GV70 models—as official vehicles for leading directors, actors, and other key participants.

At the opening ceremony’s red carpet, the brand’s first full-size flagship electrified SUV, the GV90 Neorun, will be used as an official vehicle. In addition, a GV90 Neorun will be displayed near the main stage of the Busan Cinema Center during the festival, except during the opening and closing ceremonies.

During this year’s festival, “Flesh Impact,” a film supported by Genesis, will also be presented to Korean audiences. This 17-minute short, directed by actress and filmmaker Maggie Gyllenhaal, was first premiered at the 2026 Venice International Film Festival and is being screened for the second time at the Busan International Film Festival.

The film envisions Marilyn Monroe at 100 years old, recounting her life during an audition. It alternates between the well-known Monroe of her prime and aspects of her life that were less familiar to the public as an actress. Dakota Johnson portrays Monroe in her prime, while Ellen Burstyn plays the centenarian Monroe.

Previously, in June, Genesis held a special exhibition titled "Manifesting Marilyn" at Genesis House New York in Manhattan to mark the 100th anniversary of Monroe's birth. At this year’s Busan International Film Festival, there will also be a Q&A session featuring director Gyllenhaal following the screening.

Genesis continues its collaborations in the arts and culture sector, including its ongoing support of the Busan International Film Festival. Through these efforts, Genesis expands its connection with the domestic film industry while also promoting its brand through arts and cultural content overseas, such as in New York.

A Genesis representative stated, "We are delighted to present a work supported by Genesis in this meaningful year that marks a decade-long partnership with the Busan International Film Festival," adding, "Genesis will continue to convey the brand’s philosophy through ongoing support for a variety of cultural and artistic activities."

This content was produced with the assistance of AI translation services.