Polestar Korea Achieves Record-High Monthly Sales in September

769 New Registrations in September, Bringing Cumulative Total to 3,719
Annual Sales Target of 4,000 Units in Sight After Surpassing Last Year’s Record

Polestar announced on the 7th that it achieved its highest-ever monthly sales since entering the domestic market, selling a total of 769 units in September, based on new registrations according to the Korea Automobile Importers & Distributors Association (KAIDA).

Polestar Korea set an annual sales target of 4,000 units at the beginning of this year and has focused on expanding its presence in the premium electric vehicle market with the Polestar 4. From January to September this year, cumulative registrations stood at 3,719 units, already surpassing last year’s total annual registrations of 2,957 units.

Polestar 3. Polestar Korea

After launching its flagship electric SUV, the Polestar 3, in July, the company has expanded its retail network to regions such as Daegu and Ilsan and actively implemented diverse marketing activities utilizing brand ambassadors. As a result of broadening consumer touchpoints, Polestar achieved its record monthly sales.

A significant factor behind this achievement was the resolution of delivery backlogs for its core model, the Polestar 4. This month alone, 688 units of the Polestar 4 were registered, driving this month’s sales performance. From January to September this year, a total of 3,608 units were registered, making the Polestar 4 the best-selling European electric vehicle in Korea during that period.

The flagship electric performance SUV, the Polestar 3, launched in July, is also being actively delivered to customers. Last month, 81 units of the Polestar 3 were sold, and with the recent completion of driving range certification for the rear motor model, a full lineup has now been established. This is expected to further contribute to sales growth going forward.

This content was produced with the assistance of AI translation services.