[Photo] 6-Meter-Tall Giant Shin Ramyun Cup Appears on the Thames in London

Nongshim Showcases Giant Shin Ramyun Cup Sculpture in Brand Campaign
Touring Iconic Landmarks Including Tower Bridge and the London Eye

A large Shin Ramyun cup sculpture, approximately 6 meters tall, is moving along the River Thames, a symbol of London, UK. Provided by Nongshim

On October 6 (local time), Nongshim held a brand campaign featuring a large Shin Ramyun cup sculpture on the River Thames, a symbol of London, England.

The Shin Ramyun cup sculpture, approximately 6 meters tall, started its journey from Royal Docks in London on the afternoon of October 6, moving along the Thames past London Eye and Big Ben. Nongshim enhanced the spectacle of the sculpture with various elements designed to evoke real Shin Ramyun, including nighttime lighting, oversized chopsticks, and steam rising as if piping hot ramen were inside.

Through this campaign, Nongshim aims to share the spicy joy of Shin Ramyun with global consumers visiting London, delivering the message "Work done. Day done. SHIN ME," which encourages people to unwind with Shin Ramyun in their own space after work.

This content was produced with the assistance of AI translation services.