Samsung Electronics Unveils 30 British Museum Masterpieces on Samsung Art Store

Works by John Constable and Joseph Mallord William Turner Included

Samsung Electronics announced on October 7 that it will be featuring 30 representative works from the British Museum, the UK's national museum, on the Samsung Art Store.

Image of Joseph Mallord William Turner's "A Storm (Shipwreck)" exhibited on the Samsung The Frame Pro. Samsung Electronics

The Samsung Art Store is a subscription art service exclusively for Samsung TVs, offering more than 5,000 masterpieces from world-renowned museums and artists in 4K ultra-high definition. It is a differentiated art platform unique to Samsung Electronics.

This collaboration was made possible through the close partnership between Samsung Electronics and the British Museum. Since October 1, Samsung Electronics has been participating as the official corporate partner for the special exhibition "Korea: 2,000 Years of Creativity," held at the British Museum until January 31 of the following year, continuing its ongoing cooperation in the field of arts and culture.

The "British Museum Collection" has been curated to present the essence of British landscape painting from the golden age of 19th-century British art. It includes masterpieces such as "Willy Lott's Cottage" and "Fisherton Mill" by John Constable, a master of British landscapes, as well as "A Storm (Shipwreck)" and "The Colosseum, Rome" by Joseph Mallord William Turner, an innovator in light and color.

Samsung TVs are equipped with anti-reflection technology that disperses light from various angles and directions through a special coating on the screen surface, allowing viewers to enjoy works of art in vivid quality even under bright sunlight or when lights are on, without interference from glare.

The artworks presented on the Samsung Art Store can be enjoyed across the entire lineup of Samsung Art TVs—including this year's SH95 OLED model, The Frame, The Frame Pro, Micro RGB, and Neo QLED.

Guiho Lee, Executive Vice President of Samsung Electronics' Visual Display Business Division, said, "Samsung Electronics is working to make world-class art more easily accessible to more Samsung TV users through technology."

Lisa San Martin, Director of Business at the British Museum, stated, "We are delighted that, through our collaboration with Samsung Electronics, audiences around the world can enjoy the museum's world-class collection from their homes. We hope this will be an opportunity both to revisit familiar masterpieces and to discover remarkable new works."

This content was produced with the assistance of AI translation services.