[Today’s New Product] 'Gloriously Generous Homemade Meal' with 13 Side Dishes… GS25 Offers Limited Sales Until October

Launch of the Most Impressive ‘Kim Hyeja Lunchbox’ Yet
Celebrating the Success of the ‘Gloriously Generous Homemade Meal’ Brand with Over 540 Million Units Sold

GS25, the convenience store chain operated by GS Retail, announced on the 7th that it has launched the lunchbox ‘Gloriously Generous Homemade Meal Shared Even Brighter’, which includes 13 different side dishes.

This product features ttukbaegi bulgogi (hot pot bulgogi) and sirloin pork cutlet as the main entrees, along with side dishes such as rolled omelet, stir-fried sausage, and tofu kimchi. It was planned to celebrate the release of actress Kim Hye-ja’s new movie, ‘Still Glorious’, and will be sold as a limited edition until the end of October.

A model is examining the ‘Generous Home Meal, More Sharing More Brilliant’ lunchbox, released by GS25 on the 7th. GS25

‘Gloriously Generous Homemade Meal’, created in collaboration with actress Kim Hye-ja, has exceeded 100 million cumulative sales in about three years since its re-release in 2023. Including sales from 2010 to 2017, the total has surpassed 540 million units.

GS25 plans to donate a portion of the proceeds from this lunchbox to World Vision to support children at risk of hunger.

Min Jeonghwan, merchandiser of the FF team at GS Retail, said, “This lunchbox was designed not only to commemorate the release of actress Kim Hye-ja’s new film, but also to express our gratitude to customers for their continuous support for Gloriously Generous Homemade Meal over the years. We hope this product enables customers to experience the value of sharing and giving, beyond just enjoying a hearty meal.”

This content was produced with the assistance of AI translation services.