[Today's New Releases] 'Van Gogh Wine' Success Continues... Seven Eleven Launches Autumn Wine 'No-Name'
150,000 Bottles of Two Van Gogh Art Wines Sold Within 3 Weeks of Launch
20% Discount Event on 119 Wine Varieties
Seven Eleven announced on October 7 that it has launched a new product, "Giacomo Borgogno No-Name," and is holding a wine discount event to meet the increased demand for red wine in the autumn season.
Seven Eleven said that the two types of "Van Gogh Art Wine" released last month surpassed 150,000 bottles sold just three weeks after launch, ranking first and second in sales within the wine category. Building on this, the company plans to further target convenience store wine demand by adding a new red wine product.
In fact, Seven Eleven's red wine sales last month rose by 26% compared to the previous month. In September of last year, sales also increased by 15% month-on-month, highlighting the surge in red wine demand during autumn.
The newly introduced "Giacomo Borgogno No-Name" is produced by the Italian winery Giacomo Borgogno in Piedmont. Although it is made exclusively with high-quality Nebbiolo grapes, it is known for the label "No Name," which was used to protest Italian wine regulations at the time of its launch. The wine is characterized by abundant tannins and acidity, along with aromas of plum, berries, and violet. Seven Eleven is also exclusively offering a special package that includes a dedicated wine tasting glass.
For new white wines, Seven Eleven is launching "Plum Chardonnay" and "Plum Sauvignon." In addition, a total of eight varieties, including "Textbook Napa Cabernet Sauvignon" and "Henry Mathis Bohigas," have been selected as key products.
Seven Eleven is holding the "#WINE" promotional event until October 31, offering a 20% discount on a total of 119 wine varieties when customers pay with Samsung, Hyundai, Lotte, or Woori cards, Naver Pay points or money, or Toss Pay money or account transfer.
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Song Seungbae, wine category manager on Seven Eleven's beverage and liquor team, said, "Just like 'No-Name,' which broke the mold and focused on the essence of flavor, we will continue to introduce the best wine portfolio that goes beyond conventional thinking, leading the premium wine market in convenience stores."
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