Medikube Opens First Store in Mexican Premium Department Store... Expanding K-Beauty Offline Presence

First Permanent K-Beauty Store at Palacio de Hierro,
Widening Distribution Network in Mexico

Expanding Local Presence from Sephora, Costco, Sam’s Club, and Ulta to Premium Department Stores

Medikube, the flagship brand of global beauty company APR, is accelerating its push into the local offline market by opening a permanent store in a premium department store in Mexico.

APR announced that, as of October 7 (local time), Medikube has officially opened a store at the Satelite branch of 'Palacio de Hierro', located in northwestern Mexico City. Palacio de Hierro is Mexico’s leading premium department store chain, offering a variety of global brands in categories such as fashion, beauty, and lifestyle.

This opening marks the first time a K-beauty brand has established a permanent store within the entire Palacio de Hierro group. The Satelite branch, which houses numerous global brands, has recently been strengthening its premium beauty category.

Earlier this year, Medikube operated a solo pop-up store at the 'Oasis Shopping Center' in the Coyoacán area of Mexico and observed positive responses from local consumers. With the launch of this permanent store, what was previously pop-up-based offline sales in the local market will now expand to regular retail channels.

The store will showcase major skincare products and beauty devices that have demonstrated strong sales performance globally, including the 'PDRN Pink Peptide Ampoule', 'PDRN Gel Pad', 'Collagen Night Wrapping Mask', and 'AGE-R Booster Pro X2'. The company plans to further expand its product lineup in response to local consumer demand and sales trends.

APR has quickly expanded its sales network in Mexico, focusing on major retail channels. Following its entry into all Sephora and Costco stores in December last year, APR further expanded its reach to all Sam’s Club stores in the first half of this year, and then to all Ulta Beauty stores in July.

Starting with the Satelite branch entry, APR plans to further grow its offline business in Mexico. The company will open an additional store at the Palacio de Hierro Coyoacán branch later this month and intends to broaden its sales base through various offline retail channels in the future.

An APR representative stated, “Demand for K-beauty in Latin America is increasing rapidly. By expanding into premium department stores in Mexico, we aim to diversify our distribution network and expand strategic bases tailored to local demand, maintaining our global growth momentum.”

This content was produced with the assistance of AI translation services.