Boston Dynamics Appoints 'Key Figure Behind Alexa Development' Rohit Prasad as CEO
AI Expert With Experience in Generative, Multimodal, and AGI Technologies
Strengthening Physical AI Competitiveness by Integrating AI into Robotics
Accelerating Productization and Commercialization
On October 7, Hyundai Motor Group announced that its robotics subsidiary, Boston Dynamics, has appointed Rohit Prasad, who previously led the development of Amazon’s Alexa and artificial intelligence (AI), as its new Chief Executive Officer (CEO). This move is seen as a step to strengthen the company’s competitiveness in Physical AI and to accelerate the commercialization and productization of its technologies.
CEO Prasad has played major roles throughout the evolution of AI technologies, from speech and language AI to conversational AI, generative AI, multimodal AI, and Artificial General Intelligence (AGI). At Amazon, he was a key figure from the early stages of Alexa development, and served as Senior Vice President and Head Scientist for Alexa and the AGI organization, where he oversaw the development of the Nova foundation model.
In particular, his strength lies in implementing AI technologies not just as research, but as products and services. He led the AI strategy and core technology development for Alexa and subsequently participated in expanding Alexa into various products and services, as well as into developer and partner ecosystems.
With this recruitment, Boston Dynamics plans to accelerate the integration of AI into robotics movement and task execution capabilities. Physical AI refers to technology that enables robots to perceive their surrounding environment, make situational judgments, and perform tasks in the real world—a field centered on the combination of robotics hardware and AI software.
Prior to joining Amazon, CEO Prasad spent about 14 years at Raytheon BBN Technologies, engaging in AI research and application technology development, including machine learning, natural language processing, and speech recognition. His experience with both fundamental research and real-world system development has established him as a leader capable of connecting advanced technologies to viable products.
Boston Dynamics is expected not only to combine existing robotics technologies with AI, but also to strengthen its connections with Hyundai Motor Group’s manufacturing, logistics, and mobility businesses. By applying and validating robotic technologies in the group’s industrial sites, the company aims to broaden the utilization of intelligent robots.
Additionally, CEO Prasad is expected to leverage the network he has built in Boston, USA to accelerate talent acquisition. Boston is widely recognized as one of the world’s premier innovation hubs for AI, robotics, and advanced engineering. The region is home to leading research institutions such as MIT and Harvard University, global technology companies, and promising startups, making it a nexus for next-generation AI and robotics talent.
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CEO Prasad stated, “Boston Dynamics is a company with differentiated capabilities in realizing Physical AI, based on world-class robotics technology,” adding, “By fusing advanced AI with robotics, we will create meaningful value in the real world and expand the scope of robotics applications across all industries.”
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