[New Product of the Day] "One Slice Weighs 30g"... Namyang Dairy Introduces 'Ipanga Deuk Cheddar Cheese'

Growth Trend in the Domestic Cheese Market

Namyang Dairy Products is introducing a new product, "Ipanga Deuk Cheddar Cheese," with each slice weighing 30g.

On October 7th, Namyang Dairy Products announced the launch of Ipanga Deuk Cheddar Cheese, which features a slice weight of 30g—about 76% heavier than its existing 17g sliced cheddar—and contains 80% cheddar cheese.

According to food industry statistics data from the Korea Agro-Fisheries & Food Trade Corporation (aT), as of last year, the domestic cheese market was valued at 430.5 billion won, with the cheddar cheese market alone accounting for 93.2 billion won. Over the past five years, the average annual growth rate has been 5.2% for the overall cheese market and 3.6% for the cheddar cheese market, indicating steady growth.

In response, Namyang Dairy Products is diversifying its cheese range, flavors, and portion sizes to meet various consumer preferences and consumption styles amid a growing cheese market. The new 30g Ipanga Deuk Cheddar Cheese slice has been added to its lineup, joining products such as "Da Vinci Cheddar Cheese Made from Naturally Grazed Milk," "Da Vinci Bone Strong High-Calcium Cheese," "Da Vinci Quattro Cheese," and "Da Vinci Organic Baby Cheese."

Ipanga Deuk Cheddar Cheese offers a thick texture and the rich, savory flavor unique to cheddar, making it enjoyable on its own or as an ingredient in sandwiches, brunch dishes, finger foods, and more. The new product will first be available through wholesale and major e-commerce channels, with sales gradually expanding to hypermarkets, large supermarkets (SSMs), and both online and offline retail outlets.

This content was produced with the assistance of AI translation services.