Dubai K-Fest Achieves $19.46 Million in Consultation Deals

MCST and KOCCA Host Hallyu IP Market
Eleven MOUs Signed, Pop-Up Spaces Draw Over 510,000 Visitors

K-content companies have established a foothold for expansion into the Middle East through their activities in Dubai.

Local fans attending the 'K-Pop Concert' held on the outdoor stage at Festival Bay, Dubai Festival City Mall, United Arab Emirates, on the 25th of last month (local time) are watching ONEUS's performance. / Korea Creative Content Agency.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 6th that they hosted the ‘Korea360 Dubai K-Fest’ at Dubai Festival City Mall and Korea 360 in the United Arab Emirates (UAE) from September 25 to October 4, achieving consultation deals worth 19.46 million dollars (approximately 26.1 billion won) and signing eleven Memorandums of Understanding (MOUs).

The event encompassed K-pop performances, K-beauty and content experiences, K-fashion exhibitions, Taekwondo and dance workshops, Korean language and cultural experiences, K-food programs, and Hallyu intellectual property (IP) business consultations.

The consultations and MOUs originated from the Hallyu IP Market. Sixteen domestic companies specializing in animation, broadcasting, immersive content, and gaming held 241 business consultations with 53 Middle Eastern and global buyers.

On the event stage, Eunbi Kwon, ONEUS, Aiki, and Choi Youngjun performed and met with the audience. The K-Fest Gate, K-Beauty Zone, and K-Content Zone pop-up spaces together attracted over 510,000 visitors. During the same period, Korea 360 recorded 61,000 visitors and sales of 110 million won.

This content was produced with the assistance of AI translation services.