"Even Deleted the App"...Boycott Movement Spreads as Burger King Removes Yoo Haejin from Ads

"Concluded as Originally Scheduled,
Unrelated to Recent Circumstances"

As controversy over historical distortion surrounding the film "Assassins" spilled over into actor Yoo Hae-jin's advertising activities, Burger King has ended its advertising model contract with Yoo Hae-jin.

According to industry sources on October 7, Burger King terminated its contract with Yoo Hae-jin as its advertising model on September 30. Burger King recently announced on its official website that "All Burger King campaign models are contracted on a one-off basis, and the activities of the Truffle Mushroom Whopper model have ended."

Currently, all Burger King advertisements on every channel featuring Yoo Hae-jin have been suspended.

Burger King recently announced the termination of Yoo Hae-jin's advertising model contract on its official website. Screenshot from Burger King website

Previously, Burger King launched its fall menu item "Truffle Mushroom Whopper" last month after launching the "Boiling Seafood Burger" in June, and selected Yoo Hae-jin as the advertising model, conducting an ad campaign with him.

As controversy around "Assassins" has intensified recently, there have been growing calls online to boycott products promoted by Yoo Hae-jin or to replace him as a model. Burger King was among the companies targeted, and several posts appeared on online communities and social networking services (SNS) in which users certified boycotting the product or deleting the application.

A Burger King representative stated, "The new product campaign with Yoo Hae-jin was concluded according to the originally planned schedule and was not influenced by recent events."

This content was produced with the assistance of AI translation services.