Inside the Harsh Cold: Testing Next-Generation Automotive Technologies

The documentary video produced by Hyundai Mobis on the development of new technologies is receiving positive reviews at prestigious global video awards.


A scene from the Hyundai Mobis documentary 'Why Fight Cold?'. Hyundai Mobis

A scene from the Hyundai Mobis documentary 'Why Fight Cold?'. Hyundai Mobis

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Hyundai Mobis announced on the 7th that its documentary 'Why Fight Cold?', which captures the daily lives of researchers striving to develop new technologies at the Swedish winter test center, has won three major awards at global content awards, including the Cannes Corporate Media & TV Awards in France.


This video won a Silver Award at the Telly Awards in North America, which boasts a history of over 50 years, in May of this year. At the Muse Creative Awards, representing the Asia region, it won the Grand Prize in both the documentary and automotive categories, achieving three major global awards this year alone.


The approximately 20-minute video closely follows researchers responsible for core future mobility chassis technologies such as electronic braking systems, rear-wheel steering systems, and air suspension. Filmed at the Swedish winter test center, where temperatures drop to as low as minus 40 degrees Celsius, it vividly captures the challenges and efforts of researchers who repeatedly verify and refine technologies in order to develop new innovations.



Hyundai Mobis announced on the 7th that its documentary "Why Fight Cold?," which captures the daily lives of researchers striving to develop new technologies at the Swedish winter test center, has won three major awards at global content awards including the Cannes Corporate Media & TV Awards in France. Hyundai Mobis

Hyundai Mobis announced on the 7th that its documentary "Why Fight Cold?," which captures the daily lives of researchers striving to develop new technologies at the Swedish winter test center, has won three major awards at global content awards including the Cannes Corporate Media & TV Awards in France. Hyundai Mobis

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Hyundai Mobis continues to produce dynamic content from its R&D sites so that the general public and customers can understand technology in a more approachable and engaging way. This year, the company's differentiated content competitiveness in the mobility sector has been recognized with the highest award in the YouTube category at the '2026 Social i-Awards' and the Grand Prize in the media and entertainment sector at the 'ICT Award Korea'.


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