"Show Me Plans with OTT Benefits"...Find KT Products on ChatGPT

Product Discovery and Recommendations Based on Official KT Information
Integration with Various AI Platforms Including Claude

KT announced on October 6 that it has launched a plugin service linking its product information to OpenAI's ChatGPT.

ChatGPT KT Plugin. Provided by KT

The plugin is an integration tool that connects ChatGPT with external services, data, and functions, enabling a variety of tasks such as information lookup. Anyone can use the KT Plugin by selecting it from the plugin menu on the ChatGPT chat sidebar and clicking install.

Based on customers' natural language questions, ChatGPT provides detailed information on a range of KT products, from wireless plans tailored to specific conditions to fixed-line services such as internet and IPTV. For example, if a user asks in everyday language, "I’m in my 20s and use a lot of data, which 5G plan is best for me?” or “Can you show me plans with online video service (OTT) benefits?” the plugin will search KT products according to factors like age, data usage, and preferred benefits, and compare the main features. A key feature of the plugin is that responses are generated based on KT's official product information, rather than relying on data or knowledge that generative AI itself has learned independently.

KT plans to expand plugin access points. In addition to its website and application, the company intends to connect its product information service to various AI platforms such as Claude. The scope of service will be expanded gradually. KT will provide a range of services including rate inquiries linked to customers’ actual usage data and membership services, and aims to evolve beyond product information lookup to offer personalized AI services based on each customer’s usage information.

Jeongyeop Son, Senior Vice President and Head of the Device Business Division in KT's Customer Group, said, "With the spread of generative AI, the way customers search for information is shifting from searching to conversation. By connecting KT's accurate and reliable information to various AI platforms, we will expand access points so that customers can use the products and services they need more easily and conveniently."

This content was produced with the assistance of AI translation services.